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Crisis Communications

With public scrutiny at an all-time high, failing to say the right thing in the right way when something goes wrong could cost your business its brand and reputation. Fortune 500 companies have high-dollar crisis communications experts standing by to keep such threats from spiraling out of control. With Sentinel, you have access to these elite-level services at a fraction of the cost.

Sentinel’s crisis communication consultancy offers pre-crisis advisory and planning services, as well as active crisis tactical response and execution; all led by expert crisis communicator and strategic brand executive, Michelle Taylor.

Cyber breaches, business disruptions, product recalls, social media attacks, lawsuits, allegations of wrongdoing; these are just a few of the events that pose a serious threat of alienating your current and future stakeholders. These are the relationships you’ve worked hard to build, and the human capital you’ll need to succeed. Trust lost is not easy to regain among your customers, employees, vendors and suppliers, board members, investors and strategic partners, among others.

Sentinel services are comprehensive in nature but also fully customizable, from assessing your firm’s reputational vulnerabilities, to putting plans and protocols into place to prevent a crisis from occurring, to containing simmering threats before they reach crisis level, to managing an effective response should a threat become reality.

Choose only the level of engagement you need. A choice of two annual plans include social and reputational monitoring, a crisis management audit, and either five or 10 hours of consultative work at no additional charge.

Other services are offered on-demand, including:

  • Reputational risk assessments
  • Crisis communication response and readiness plans
  • Crisis communication audits
  • Active crisis response
  • Onsite media management and key messaging
  • Designated spokesperson/media liaison

To find out more, and to schedule a free, introductory consultation, contact Sentinel at:, or 919-926-4645.